Jersey Mike’s Subs is opening in Hillcrest Plaza in Ammon early next year. | Courtesy Kyle Potvin
AMMON – A new restaurant based on the Jersey shore is opening in Ammon early next year.
Charlie Gerard, the owner of Jersey Mike’s Subs, tells EastIdahoNews.com the restaurant will open in late February or early March in a 1,500-square-foot space on the east end of Hillcrest Plaza next to Dutch Bros.
“We’re about to take possession of the building and then it’s a matter of working through the holidays and getting a contractor … so it just depends on whether we get it before the end of the year or at the start of January,” Gerard says.
Gerard anticipates construction getting underway in the next month. Opening day usually takes about nine weeks from the day construction begins, he says. A grand opening will likely coincide with the restaurant’s opening.
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Jersey Mike’s offers a variety of cold and hot subs for customers served on white, wheat or rosemary parmesan bread. The restaurant also serves cheesesteak sandwiches.
“We’re as much of a sandwich shop as you’re going to get. It’s all fresh meat (and) fresh-baked bread. That’s what we’re about,” Gerard says.
The most popular item on the menu is the Italian club, Gerard says, which has the most amount of meat. Aside from what’s offered on the menu, there are nearly limitless combination possibilities.
What sets Jersey Mike’s apart from other competing restaurants is that everything is made and sliced to order, he says.
“So if you come and order a No. 7 turkey, we’ll grab the turkey out of the deli case and we’ll slice the meat right in front of you and move you down the line as you build your sandwich,” Gerard says.
Hillcrest Plaza where Jersey Mike’s will be located. | Rett Nelson, EastIdahoNews.com file photo Sept. 2020
Gerard currently works as the regional manager for Applebee’s, Chili’s and Buffalo Wild Wings and he’s seen how these restaurants and the industry have performed in eastern Idaho over the last 25 years. He was introduced to Jersey Mike’s by a Buffalo Wild Wings employee several years ago and was impressed with his experience.
Hillcrest Plaza was an ideal spot for opening one in eastern Idaho, he says.
“I like that part of the city, the way you can get into it coming from the freeway. The stores on that side (of town) have been very successful … over the years,” says Gerard. “We like the proximity to the hospital and the school. It’s a very progressively populated area with lots of traffic.”
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A company news release indicates Jersey Mike’s first opened as Mike’s Subs in 1956 in Point Pleasant, New Jersey. Its menu and service style were a new concept at the time and it quickly grew to have locations throughout New York, Philadelphia and Washington, D.C.
Peter Cancro, a 17-year-old high school senior who had worked for Mike’s Subs, purchased the business in 1975. He opened two other stores over the next decade. The name was changed to Jersey Mike’s in 1987 when Cancro started franchising the business. Today, there are more than 2,500 locations nationwide.
Gerard is already looking at potential sites in Rexburg and Pocatello for two additional stores once the Ammon location is up and running. He’s looking forward to seeing how customers in eastern Idaho respond to Jersey Mike’s Subs.
“When we come in, we definitely want to be part of the community,” Gerard says. “We’re looking to staff the place with local people and be a staple in the community. We’re (honored) to be with a company that is so proud to share and be part of any community that they’re in.”
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